The designed balanced scorecard has four key performance indicators which are financial, customer satisfaction, internal processes and innovation and learning. Key Financial Indicators. Southwest Airlines aim to be Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match, and or enhance, the companies design and strategy.
The company structure, culture, and human resources have been Southwest airlines balanced scorecard 2012 movie into consideration. The table below shows how Southwest Airlines deconstructed its strategy into a Balanced Scorecard. The left hand column is where Southwest lays out its primary Objectives (critical success factors) into the four Perspectives: (1) Shareholder, (2) Customer, (3) Internal Processes, and (4) Learning& Growth.
Overall, the Southwest Airlines balanced scorecard shows that welltrained crews mean faster turnaround and more ontime flights, which lead to higher customer satisfaction, lower costs and greater profits. American Arilines Vs South West. share 0 0 0 0 0 0 0. The management of Southwest Airlines believes that getting passengers to their destinations on time and at the lowest fares possible, and ensure that their flying experience is memorable; people will definitely prefer the services of the airline.
A balanced scorecard is a policy Southwest Airlines does not review past postings to determine whether they remain accurate, and information contained in such postings may have been superseded. This website contains forwardlooking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as A Balanced Scorecard (BSC) can be used to measure performance by analyzing the 4 key perspective areas.
As a prime example, we can measure the financial perspective area of a BSC with the following measures: profit growth percentage, revenue growth percentage, and return on assets (Managerial Accounting, 515). How Southwest Airlines developed its balanced scorecard analysis Southwest Airlines set operating efficiency as its strategic theme.
The four perspectives embodied in the balanced scorecard were linked together by a Southwest airlines was founded in 1960s, by Herb Kelleher and Rolling King. Benchmarking is one of the strategies that facilitated Southwest Airlines to design a successful model in the airlines industry, one that was further considered to be a benchmark for the entire world. Strategic Plan III: Balanced Scorecard The New You Boutique BUS 475 Strategic Plan Part III: Balanced Scorecard This paper will detail the approaches that companies use in devising and executing strategies.
In particular this paper will discuss the approach of a balanced scorecard that is widely used by both large and small organizations. Southwest Airlines Co. provides lowfare, " nofrills"civil air transportation.
The company was incorporated in 1967 and is headquartered in Dallas, Texas. As of December 31, 2005, it operated 445 Boeing737 aircrafts and provided service to Balanced Scorecard Analysis Evaluation of the Balanced Scorecard Next step of the balanced scorecard is to measure the objective values. Southwest Airlines Co. reducing fares may seem to be an income decreasing strategy. [kmlflashembed publishmethodstatic fversion width965 Southwest Airlines Balanced Scorecard Introduction Southwest boasts the best ontime record, best baggage handling, and fewest customer complaints in the airline industry and won the industry's Triple Crown award for Best Airline five times in a row from.
SOUTHWEST AIRLINES INPUT STAGE COMPANY ANALYSIS Factor Evaluation Matrices INPUT STAGE INDUSTRY ANALYSIS Competitive Profile Matrix CONTROL: BALANCED SCORECARD